ST HUGO TAKESWINE TO NEW HEIGHTS IN LANDMARK THREDBO PARTNERSHIP

3 AUGUST 2026: Australia's iconic luxury wine brand is Thredbo Resort's first-ever wine partner, adding a new layer of elevated alpine experiences to the Snowy Mountains.

St Hugo is taking wine to new heights, announcing a landmark partnership with Thredbo Resort that will bring an extra touch of luxury to Australia's most celebrated alpine destination.

Marking the first time in Thredbo's history that the resort has partnered with a wine brand, St Hugo is the Official Wine Partner for the 2026 winter season, delivering a series of elevated wine, dining and hospitality experiences across the mountain.

Partnerships of this calibre continue to elevate Thredbo’s world-class offering, reinforcing its position as Australia’s Best Ski Resort, a title the resort has proudly held for nine consecutive years.

At the heart of the partnership, St Hugo is the first-ever presenting partner of the iconic Kareela Snowcat Dinners – one of Australia's most unique alpine dining experiences. Accessible only via a scenic snowcat journey through the snow-covered mountains, the experience pairs exceptional food, fine wine and breathtaking views high above the resort.

Throughout the season, guests will also be able to enjoy St Hugo wines across Thredbo's venues, including Cascades, Kareela Hutte and the Lounge Bar, while a calendar of exclusive events brings the partnership to life.

From Friday 21 August to Sunday 23 August, the mountain will come alive with the St Hugo Sessions at Kareela Hutte, featuring DJ and an elevated après-ski atmosphere set against the backdrop of the Snowy Mountains.

As part of the partnership, St Hugo will unveil the inaugural St Hugo Chalet Experience, an invitation-only alpine residence where guests will be immersed in the world of St Hugo through a curated program of wine, culinary and alpine experiences. Designed exclusively for the season, the chalet will offer a unique way to experience St Hugo within Australia's premier snow destination.

Vinarchy APAC Marketing Director, Amy Darvill, said: "There are few destinations in Australia as iconic as Thredbo, making it the perfect setting for St Hugo's first alpine partnership. As the first wine brand to partner with the resort, we're excited to bring together exceptional wine, dining and hospitality through a series of experiences that celebrate the best of the Australian snow season."

For generations, alpine destinations around the world have been synonymous with luxury travel, great food and unforgettable hospitality. Together, St Hugo and Thredbo are bringing that spirit to Australia's snowfields in a fresh and distinctly local way.

Thredbo Partnerships & MTB Business Manager, Tim Windshuttle, said: "We're delighted to welcome St Hugo as Thredbo's first-ever wine partner. From the Kareela Hutte Snowcat Dinners to the St Hugo Sessions and exclusive hospitality experiences throughout the season, this partnership adds an exciting new dimension to the Thredbo experience."

The partnership brings together two iconic Australian brands, setting a new benchmark for luxury hospitality in the mountains.

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